Preface
Are you looking to create pricing tables that convert visitors into customers? With Elementor, one of the most popular WordPress page builders, you can design stunning and effective pricing tables using its free widgets. No need for expensive add-ons! This guide will walk you through the process, step by step, ensuring you create pricing tables that not only look great but also drive sales. Let’s get started with STARTMAKINGWEBSITES, your #1 place for learning the necessary skills needed to start making websites today!
Why Use Pricing Tables?
Pricing tables are a critical element for any business offering multiple products or services. They allow potential customers to quickly compare different options and choose the plan that best suits their needs. A well-designed pricing table can:
- Highlight Value: Clearly present the features and benefits of each plan.
- Simplify Choices: Make it easy for customers to understand the differences between offerings.
- Drive Conversions: Encourage visitors to select a plan and make a purchase.
- Build Trust: Show transparency in your pricing structure.
Getting Started with Elementor
If you haven’t already, you’ll need to install Elementor. It’s a free plugin available in the WordPress repository, with an optional upgrade to Elementor Pro available at: /go/elementor-pro
Info: If you’re new to Elementor, don’t worry! It’s drag-and-drop interface so ease of use shouldnt be an issue. Check out this comprehensive guide: Getting Started with Elementor: The Complete Guide.
Installing Elementor
- Go to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for “Elementor.”
- Click Install Now and then Activate.
Hint: Need help installing plugins? Here’s a step-by-step guide: How to Install WordPress Plugins
Designing Your First Pricing Table with Elementor Free Widgets
Elementor’s free version offers a variety of widgets that can be creatively combined to build effective pricing tables.
1. Setting Up Your Section
Start by creating a new page or editing an existing one with Elementor. Add a new section where you want your pricing table to appear. Choose a suitable structure, such as a three-column layout if you plan to display three different pricing plans.
2. Adding a Heading Widget
Drag and drop a Heading widget into each column. Use it to display the name of each pricing plan (e.g., “Basic,” “Standard,” “Premium”). Customize the heading with appropriate typography and color settings to match your website’s design. Here’s the code how it would look in raw html.
<h2 class='elementor-heading-title elementor-size-default'>Basic</h2>
3. Displaying the Price with the Heading or Text Editor Widget
Drag and drop another Heading widget or Text Editor widget below the plan name. Use this to display the price. Style the price prominently to make it stand out. Consider using a larger font size and a contrasting color.
<div class='elementor-text-editor elementor-clearfix'><p><span style='font-size: 24px; font-weight: bold;'>$19</span>/month</p></div>
4. Listing Features with the Text Editor or Icon List Widget
Use the Text Editor widget or the Icon List widget to list the features included in each plan. The Icon List widget can be visually appealing, using checkmarks or other icons to highlight each feature. Keep the descriptions concise and focus on the benefits.
<ul class='elementor-icon-list-items'>
<li class='elementor-icon-list-item'>
<span class='elementor-icon-list-icon'>
<i aria-hidden='true' class='fas fa-check'></i>
</span>
<span class='elementor-icon-list-text'>Feature 1</span>
</li>
<li class='elementor-icon-list-item'>
<span class='elementor-icon-list-icon'>
<i aria-hidden='true' class='fas fa-check'></i>
</span>
<span class='elementor-icon-list-text'>Feature 2</span>
</li>
</ul>
5. Adding a Call-to-Action Button
Include a Button widget at the bottom of each pricing table to encourage users to sign up or purchase the plan. Customize the button text (e.g., “Get Started,” “Sign Up Now”), link it to the appropriate checkout page, and style it to stand out. Use contrasting colors and clear, concise text.
<a href='#' class='elementor-button elementor-button-link elementor-size-sm'>
<span class='elementor-button-content-wrapper'>
<span class='elementor-button-text'>Get Started</span>
</span>
</a>
6. Highlighting a Recommended Plan
To draw attention to your most popular or recommended plan, you can visually highlight it. Here are a few ways to do this:
- Use a Different Background Color: Change the background color of the column to make it stand out.
- Add a “Recommended” Ribbon: Use a combination of widgets to create a ribbon effect at the top of the column. This can be achieved using a Heading widget and some custom CSS.
- Increase the Button Size: Make the call-to-action button for the recommended plan larger and more prominent.
Hint: To further enhance your Elementor skills, explore these 10 expert tips and tricks for mastering Elementor page builder.
Advanced Customization Tips and Tricks
1. Using Custom CSS
For more advanced customization, you can add custom CSS to your pricing tables. Elementor allows you to add CSS directly to widgets or sections. This can be used to create unique designs, animations, and effects.
To add custom CSS, select the widget or section you want to customize, go to the “Advanced” tab, and then open the “Custom CSS” section. Here, you can write your CSS code.
Info: Be aware that Custom CSS requires the Elementor Pro version.
/* Example: Adding a subtle shadow to the pricing table */
.elementor-column {
box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);
}
2. Responsive Design
Ensure your pricing tables look great on all devices by checking their responsiveness. Elementor allows you to adjust settings for different screen sizes (desktop, tablet, mobile). Pay attention to font sizes, spacing, and column layouts to ensure everything is legible and well-organized on smaller screens.
3. Utilizing Elementor’s Shape Dividers
Elementor’s shape dividers can add a unique visual element to your pricing tables. You can use them to create interesting transitions between sections or to add a decorative touch to the top or bottom of your pricing table.
- Access Shape Dividers: Select the section containing your pricing table, go to the “Style” tab, and open the “Shape Divider” section.
- Choose a Shape: Elementor offers a variety of shapes, such as mountains, waves, and triangles. Experiment to find one that complements your design.
- Customize Settings: Adjust the color, height, width, and flip options to achieve the desired effect.
Info: Ensure your websites look their best with the help of How to Choose the Right Fonts for Your Website.
Best Practices for Effective Pricing Tables
1. Keep it Simple
Avoid overwhelming visitors with too much information. Focus on the key features and benefits of each plan. Use clear and concise language.
2. Highlight the Most Important Information
Make the price and call-to-action button the most prominent elements in your pricing table. Use visual cues, such as color and size, to draw attention to them.
3. Use Contrasting Colors
Choose colors that are visually appealing and easy to read. Use contrasting colors for the background, text, and buttons to make them stand out.
4. Be Consistent
Maintain a consistent design across all your pricing tables. Use the same fonts, colors, and styles to create a cohesive look and feel.
5. Test and Optimize
Monitor the performance of your pricing tables and make adjustments as needed. Experiment with different layouts, colors, and text to see what works best for your audience.
6. Mobile Optimization
Ensure that your pricing tables are fully responsive and look great on mobile devices. Test the tables on various screen sizes to ensure readability and functionality.
7. A/B Testing
Conduct A/B tests to evaluate different versions of your pricing tables. Test variations in layout, colors, button text, and highlighted features to determine which combination yields the best conversion rates.
8. Use High-Quality Graphics
Incorporate high-quality icons and graphics to enhance the visual appeal of your pricing tables. Ensure that all images are optimized for web to maintain fast loading times.
Conclusion
Creating effective pricing tables with Elementor’s free widgets is a straightforward process that can significantly impact your conversion rates. By following the steps outlined in this guide and implementing the best practices, you can design pricing tables that are visually appealing, easy to understand, and optimized for conversions. Start experimenting with different designs and features to find what works best for your audience, and watch your sales grow. Remember that STARTMAKINGWEBSITES is here to help you every step of the way, providing the skills and resources you need to succeed in the world of web design!
