Ghost is the cool, modern alternative to WordPress for writers. It strips away the bloat and plugins to focus entirely on publishing. It comes with built-in newsletters and membership features, meaning you can run a paid subscription business (like Substack) on your own website.
It is incredibly fast and has excellent SEO out of the box. While you can self-host it for free, most people use Ghost(Pro) managed hosting for convenience.
Key Highlights:
- Memberships: Native paid subscriptions and newsletters.
- Speed: Much faster than a heavy WordPress site.
- Writing Experience: A beautiful, distraction-free markdown editor.
Verdict: The best platform for writers building an independent business.
Frequently Asked Questions
Ghost vs Substack?
Substack is a platform (they own the traffic). Ghost is your own website (you own the traffic and branding). Ghost takes 0% fees on your earnings.
