ConvertKit (soon re-branding to Kit) was built specifically for bloggers, YouTubers, and podcasters. Unlike Mailchimp which focuses on pretty visual emails, ConvertKit focuses on text-based emails and powerful automation.
Its superpower is the visual automation builder, which lets you create complex funnels (e.g., 'If user clicks link A, tag them as Interested and send Sequence B'). It also has built-in commerce tools to sell digital products directly.
Key Highlights:
- Visual Automations: Build powerful funnels visually.
- Creator Network: Recommend other newsletters to grow faster.
- Deliverability: Known for hitting the inbox, not the spam folder.
Verdict: The #1 choice for professional bloggers and creators.
Frequently Asked Questions
Is it hard to switch from Mailchimp?
No, ConvertKit has a free concierge migration service if you have over 5,000 subscribers.
