How to Create Custom Checkout Pages with Elementor & Astra

Preface

Do you want to create a seamless and branded shopping experience for your customers? Customizing your checkout page is a crucial step. With the power of Elementor and Astra (/go/astra-pro), you can transform your WooCommerce checkout into a conversion-optimized masterpiece. This comprehensive guide walks you through the process, step by step, making it accessible for beginners and offering valuable insights for experienced website builders.

Why Customize Your WooCommerce Checkout Page?

Before diving into the how-to, let’s understand the why. A generic, unoptimized checkout page can lead to cart abandonment and lost sales. Customizing it offers several benefits:

• Enhanced Branding: Maintain a consistent brand experience throughout the customer journey.
• Improved User Experience: Simplify the checkout process, making it intuitive and user-friendly.
• Increased Conversions: Reduce friction and encourage customers to complete their purchases.
• Greater Control: Tailor the checkout page to your specific needs and preferences.

Prerequisites

To follow this tutorial, you’ll need:

• A WordPress website.
• WooCommerce installed and configured.
• Elementor (/go/elementor-pro) installed and activated.
• Astra Theme (/go/astra-pro) installed and activated. We recommend Astra Pro for full customization options.

Hint: Make sure that you have installed Elementor, Astra and Woocommerce!

Step-by-Step Guide to Creating a Custom Checkout Page

Step 1: Install and Activate Required Plugins

Ensure that you have Elementor (/go/elementor-pro) and Astra (/go/astra-pro) properly installed and activated on your WordPress website. Also WooCommerce needs to be installed.

If you’re new to installing plugins, check out this guide: How to Install WordPress Plugins

Step 2: Create a New Page in WordPress

1. Go to Pages > Add New in your WordPress dashboard.
2. Give your page a title like “Custom Checkout” or something similar.
3. Click the “Edit with Elementor (/go/elementor-pro)” button.

Step 3: Activate Astra’s WooCommerce Modules

Info: If you are using Astra Pro make sure that you have installed the WooCommerce Module

With Astra (/go/astra-pro) Pro, WooCommerce modules provide advanced customization options.

1. Go to Appearance > Astra Options in your WordPress dashboard.
2. Scroll down to find the WooCommerce Modules section.
3. Activate the Checkout module.
   An alternative option would be that you are using a Plugin like “Checkout Editor for WooCommerce”

Step 4: Design Your Custom Checkout Page with Elementor

Now comes the fun part – designing your checkout page using Elementor (/go/elementor-pro)’s drag-and-drop interface.

1. Add a Section: Start by adding a new section to your Elementor page.
2. Add WooCommerce Elements: In the Elementor panel, search for WooCommerce-specific elements like “Checkout Form”, “Order Review,” and “Payment Methods.”
3. Customize the Elements: Drag and drop these elements into your section and customize them to match your brand. You can adjust colors, fonts, and layouts.

Step 5: Advanced Customization with Astra (/go/astra-pro)

With Astra (/go/astra-pro) Pro, you can further customize the checkout page with these options:

• Distraction Free Checkout: Remove unnecessary elements to focus the customer’s attention on completing the purchase.
• Two Step Checkout: Break the checkout process into two steps for a smoother experience.
• Checkout Layout Options: Customize the layout to fit your design preferences.

Step 6: Optimizing the Checkout Experience

• Simplify Forms: Reduce the number of required fields to minimize friction. Only ask for essential information.
• Clear Call-to-Actions: Use prominent and persuasive call-to-action buttons.
• Trust Signals: Display security badges and trust seals to reassure customers.
• Mobile Optimization: Ensure that your checkout page is fully responsive and optimized for mobile devices. According to Statista, mobile commerce is steadily on the rise, with mobile devices generating nearly 3 trillion U.S. dollars in sales in 2023.
• Address Validation: Implement tools that automatically validate customer addresses to reduce errors and shipping issues. Services like SmartyStreets can help ensure accuracy.

Step 7: Set the Custom Checkout Page in WooCommerce

1. Go to WooCommerce > Settings in your WordPress dashboard.
2. Click on the Advanced tab.
3. In the “Page setup” section, find the “Checkout page” option.
4. Select the custom checkout page you created from the dropdown menu.
5. Save your changes. WooCommerce’s documentation provides additional information on configuring WooCommerce settings.

Elementor (/go/elementor-pro) Tips and Tricks for Checkout Pages

• Use Conditional Logic: Display different content or fields based on customer selections. For instance, show a field for company name only if the customer indicates they are purchasing as a business.
• Incorporate Customer Reviews: Display positive customer reviews or testimonials on the checkout page to build trust and credibility.
• Upsell and Cross-sell: Recommend related products or upgrades to increase the average order value.
  Check out this blog article: Top 10 Valuable AI Plugins for WordPress to Boost Your Blog

Testing Your Checkout Page

Info: Always test your checkout page thoroughly to ensure that everything works as expected. Place test orders to check the entire process, from adding products to completing the purchase.

Advanced Techniques

• Using Custom Code: For more advanced customization, you can use custom CSS or JavaScript code within Elementor (/go/elementor-pro). Use the HTML widget to add custom code snippets.

• Integrate with Marketing Tools: Connect your checkout page with email marketing platforms or CRM systems to automate customer communication and track conversions.

Conclusion

By following this guide, you can create a custom checkout page with Elementor (/go/elementor-pro) and Astra (/go/astra-pro) that aligns with your brand, enhances the user experience, and boosts conversions. Customizing your checkout page is crucial to create an enjoyable shopping experince. Take the time to customize your checkout page, test it thoroughly, and continuously optimize it for better results. Start building your conversion-optimized checkout page today!