Plausible is the privacy-focused alternative to Google Analytics. It doesn't use cookies and doesn't track personal data, which means you often don't need those annoying cookie consent banners on your site.
The script is 45x smaller than Google Analytics, making your site load faster. The dashboard is simple and clean—giving you the data you actually need (visitors, sources, top pages) on a single page without the clutter.
Key Highlights:
- Privacy: No cookies, GDPR/CCPA compliant out of the box.
- Speed: Extremely lightweight script (< 1 KB).
- Simplicity: All key metrics on one screen.
Verdict: The ethical, lightweight choice for website analytics.
Frequently Asked Questions
Is it free?
No, it is a paid product because they don't sell your data. Pricing is based on traffic volume.
