While Google Analytics tracks page views, Mixpanel tracks *actions*. It tells you exactly who did what inside your app or website (e.g., 'User A clicked Sign Up but didn't finish onboarding').

It is the industry standard for product analytics, helping startups understand user retention and conversion funnels. If you are building a SaaS or a web app, Mixpanel gives you the granular data needed to improve your product.

Key Highlights:

• Event Tracking: Track specific user actions, not just page loads.
• Funnels: See exactly where users drop off in a process.
• Cohorts: Group users by behavior (e.g., 'Power Users').

Verdict: Critical for SaaS founders and product managers.

Frequently Asked Questions