Google Analytics (GA4) is the most widely used web analytics service on the planet. It tracks where your visitors come from (Google, Social, Email), what they do on your site, and when they leave. It is essential for understanding your audience.
While the learning curve for GA4 can be steep, it provides deep insights into user journeys and conversion tracking that other tools can't match. It integrates seamlessly with Google Ads and Looker Studio.
Key Highlights:
- Traffic Sources: Know exactly how people find you.
- Event Tracking: Measure clicks, scrolls, and video views.
- Free: Enterprise-level data for zero cost.
Verdict: Every website should have this installed on day one.
Frequently Asked Questions
Is it GDPR compliant?
It can be configured to be, but out-of-the-box settings may require a cookie banner in Europe.
