When you’re preparing to launch a new website or product, a well-designed coming soon page can help build anticipation while capturing valuable leads. A coming soon page serves as a temporary landing spot that signals something exciting is on the way. Beyond just placeholder text, your page should actively engage visitors and convert them into subscribers who want to be notified when you launch.
Choosing the right fonts for your coming soon page is crucial since typography sets the tone and professionalism of your temporary site. A clean, readable font helps communicate your brand effectively while visitors decide whether to subscribe.
Why Your Coming Soon Page Matters
Before diving into the technical aspects of building a coming soon page, it’s important to understand why these pages aren’t just placeholders—they’re strategic marketing tools.
A coming soon page serves multiple purposes simultaneously:
- Build anticipation and buzz: Create excitement around your upcoming launch
- Capture leads early: Gather email addresses before you even launch
- Validate ideas: Test market interest in your concept
- Establish credibility: Show visitors you’re professional and organized
- Gather feedback: Include surveys or questions to understand your audience
When executed properly, your coming soon page can give you a significant head start on your marketing efforts, ensuring you have an audience ready and waiting when you launch.
Essential Elements of an Effective Coming Soon Page
Lead Capture Form
The primary goal of most coming soon pages is lead collection. Your form should be:
<form method="post" action="/subscribe">
<div class="form-group">
<input type="email" name="email" placeholder="Enter your email address" required>
<button type="submit">Notify Me When Live</button>
</div>
<p class="small">We respect your privacy and will never spam you.</p>
</form>
The form placement matters significantly. Position it prominently where visitors can immediately see it without scrolling. Consider using a compelling call-to-action button text like “Get Early Access” or “Be the First to Know” rather than generic phrases.
Compelling Headline
Your headline should immediately communicate what’s coming and why visitors should care. Make it benefit-oriented and specific:
- Bad: “Website Coming Soon”
- Good: “Revolutionary Project Management Tool Launching Next Month”
Benefits and Value Proposition
Explain what value visitors will receive when you launch. What problems will you solve? What makes your solution unique?
Social Proof (When Available)
If you have testimonials, media mentions, or beta user feedback, include brief snippets to build credibility.
Countdown Timer
Creating urgency with a visible countdown to launch keeps visitors engaged and returning to check progress.
Social Media Integration
Allow visitors to follow your journey across platforms. Provide links to your social profiles and encourage sharing.
Step-by-Step Guide to Building Your Coming Soon Page
Step 1: Choose a Platform
You have several options for creating your coming soon page:
Info: If you’re using WordPress, high-quality coming soon page plugins can significantly streamline your process. Check out our guide on WordPress plugins for more options.
Landing Page Builders
Tools like Elementor (NavLink to=”https://www.startmakingwebsites.com/inspirational-showcase-of-beautiful-websites-built-with-elementor-1/”) allow you to create custom coming soon pages without coding:
<!-- Example Coming Soon Page Structure -->
<!DOCTYPE html>
<html>
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Coming Soon | Amazing Product</title>
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600&display=swap" rel="stylesheet">
<link rel="stylesheet" href="styles.css">
</head>
<body>
<div class="container">
<div class="content">
<h1>Something Amazing is Coming</h1>
<p>Sign up to be the first to know when we launch</p>
<form class="signup-form">
<input type="email" placeholder="Enter your email">
<button type="submit">Notify Me</button>
</form>
<div class="social-links">
<a href="#">Twitter</a>
<a href="#">Facebook</a>
<a href="#">LinkedIn</a>
</div>
</div>
</div>
</body>
</html>
WordPress Plugins
WP Astra makes creating a coming soon page extremely simple. Here’s how to create one using Astra’s features:
<!-- Astra Coming Soon Basic Structure -->
<div class="astra-coming-soon">
<header class="site-header">
<div class="site-branding">
<h1>Your Brand Name</h1>
</div>
</header>
<main class="site-main">
<section class="astra-hero">
<h2>Coming Soon</h2>
<form id="optin form">
<input type="email" placeholder="Enter your email" required>
<input type="submit" value="Notify Me">
</form>
</section>
</main>
</div>
Installing Astra Starter Templates gives you access to pre-built coming soon pages you can customize with your content.
Custom Coding
For complete control, develop your page from scratch using HTML, CSS, and JavaScript:
/* Coming Soon Page Styles */
body {
margin: 0;
padding: 0;
background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
font-family: 'Inter', sans-serif;
display: flex;
align-items: center;
justify-content: center;
min-height: 100vh;
color: white;
}
.coming-soon-content {
text-align: center;
max-width: 600px;
}
.coming-soon-content h1 {
font-size: 3rem;
margin-bottom: 1rem;
line-height: 1.2;
}
.signup-form {
margin-top: 2rem;
}
.signup-form input[type="email"] {
padding: 0.75rem;
width: 60%;
border: none;
border-radius: 50px;
font-size: 1rem;
}
.signup-form button {
padding: 0.75rem 1.5rem;
background: #ff6b6b;
color: white;
border: none;
border-radius: 50px;
font-size: 1rem;
cursor: pointer;
margin-left: 0.5rem;
}
.signup-form button:hover {
background: #ff5252;
}
Step 2: Collect Email Addresses
After styling your page, the most crucial aspect is collecting those valuable email addresses. Your form needs to connect to an email marketing service like Mailchimp or ConvertKit to properly capture and store subscriber information.
Step 3: Integrate Analytics
Even before launching, track how visitors interact with your page:
<!-- Google Analytics Integration -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'GA_MEASUREMENT_ID');
</script>
To capture conversions, you can track form submissions:
// Track form submissions
document.querySelector('.signup-form').addEventListener('submit', function(e) {
e.preventDefault();
gtag('event', 'form_submission', {
'send_to': 'GA_MEASUREMENT_ID',
'event_category': 'conversion',
'event_label': 'newsletter_signup'
});
});
Step 4: Test Across Devices
A coming soon page must look great on all devices:
<footer class="site-footer">
<p class="attribution">© ## Year ## Your Brand Name. All rights reserved.</p>
<div class="embedding-area">
<!-- Social Icons -->
<nav class="flexible content-social">
<a href="#" class="flexible else target">Twitter</a>
<a href="#" class="flexible target">Facebook</a>
<a href="#" class="flexible target">Instagram</a>
<a href="#" class="flexible target">LinkedIn</a>
</nav>
</div>
</footer>
Step 5: Set Up Automated Responses
Configure your email service to send welcome messages to new subscribers. Customize the email styling to match your brand.
Best Practices for Maximum Conversions
Make Forms Mobile-Friendly
Mobile optimization is absolutely critical, especially considering how much web traffic comes from mobile devices. Ensure:
- Form fields are large enough to tap comfortably
- Submit buttons are easily clickable
- Minimal scrolling required
- Fast loading times on mobile networks
Keep Content Concise
Visitors should understand your message within seconds.
Use Social Proof
If you have testimonials or press mentions, include short excerpts:
“Can’t wait for launch!” – Beta Tester
Featured on TechCrunch
Offer Incentives
Consider offering something valuable in exchange for email sign-ups:
- Exclusive early access
- Free resource related to your niche
- Discount on launch day
Create FOMO
Fear of Missing Out drives action. Use countdown timers and limited availability messaging to encourage sign-ups.
Measuring Success
Track these metrics to evaluate your coming soon page performance:
- Conversion rate (emails collected / visitors)
- Traffic sources
- Time on page
- Returning visitors rate
// Fancy CSS Gradient for Modern Look
.gradient-bg {
background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
background-attachment: fixed;
}
.signup-button {
display: inline-flex;
align-items: center;
gap: 0.5rem;
padding: 1rem 2rem;
background: #ff6b6b;
color: white;
text-decoration: none;
border-radius: 50px;
font-weight: 500;
transition: all 0.3s ease;
}
.signup-button:hover {
background: #ff5252;
transform: translateY(-2px);
box-shadow: 0 10px 25px rgba(255, 107, 107, 0.3);
}
Common Mistakes to Avoid
Overcomplicated Design
Your coming soon page should be simple and focused. Avoid:
- Too many colors or fonts
- Excessive animations
- Too much text
- Multiple calls-to-action
Not Building an Email List
The biggest mistake is creating a visually appealing page without lead capture functionality.
Poor Mobile Experience
Assuming everyone uses desktop is a critical error in today’s mobile-first world.
No Follow-up Plan
What happens after someone signs up? Have a plan for nurturing these leads until launch.
Tools and Resources
Coming Soon Page Builders
- SeedProd Coming Soon & Maintenance Mode
- Beaver Builder Coming Soon Pages
- Oxygen Coming Soon Demos
Email Marketing Services
- Mailchimp
- ConvertKit
- ActiveCampaign
- GetResponse
Design Resources
- Free Google Fonts for typography
- Free stock photos
- Color scheme generators
Converting Leads to Customers
After capturing emails, nurture your audience:
- Set expectations about launch timeline
- Share behind-the-scenes content
- Offer beta access opportunities
- Provide valuable content related to your niche
Creating a proper onboarding sequence can significantly increase conversion rates:
// Example Email Sequence Logic
function sendLaunchSequence(subscriberData) {
const sequence = [
{
day: 0,
subject: 'Welcome to Our VIP List!',
content: 'Thank you for signing up! Here\'s what to expect...'
},
{
day: 7,
subject: 'Sneak Peek Inside Our Development Process',
content: 'We\'re excited to share our journey...' +
'Join our Facebook group for exclusive updates'
},
{
day: 14,
subject: 'Early Access Coming Soon',
content: 'As a VIP subscriber, you\'ll get 24 hours of early access...' +
'Before we share a special offer'
}
];
sequence.forEach(email => {
setTimeout(() => sendEmail(email.subject, email.content), email.day * 24 * 60 * 60 * 1000);
});
}
Legal Considerations
Don’t forget important legal pages:
- Privacy Policy
- Terms of Service
- Cookie Policy
Create a simple footer that includes these links for transparency and trust:
<!-- Footer with Legal Links -->
<div class="legal-footer">
<a href="/privacy-policy">Privacy Policy</a>
<a href="/terms-of-service">Terms of Service</a>
<a href="/contact">Contact Us</a>
</div>
The Final Push
As launch approaches, ramp up your efforts:
- Increase email frequency (without spamming)
- Host a pre-launch event
- Offer special launch-day bonuses
- Create urgency with timer updates
Your coming soon page isn’t just a temporary placeholder—it’s your first marketing asset and can provide momentum that carries through your entire launch. By creating a compelling page that captures leads effectively, you’ll ensure you have an audience ready and waiting when you go live.
Ready to see some real-world examples? Check out our complete guide to starting with Elementor for more design inspiration and practical tips.
